John Cena will debut a new version of his “Rise Above Hate” logo in pink reading “Rise Above Cancer” for National Breast Cancer month.
In an interview published today, Cena spoke candidly about how cancer has affected his own life.
“Cena will be wearing his new gear through October, which is National Breast Cancer Awareness Month. The mission of Susan G. Komen for the Cure is to eradicate breast cancer, which can be a deadly opponent when not treated early. Cena’s “Rise Above Cancer” endeavor is just a part of what makes him one of the most charitable celebrities in the world.
“One of the reasons I really wanted to do something with Susan G. Komen is because of my brother,” said Cena, 35. “Early detection saved his life.”
Cena’s youngest brother, Sean, learned last November that he had brain cancer.
“Sean’s doing extremely well,” said Cena. “It was an inoperable brain tumor, but one of the main reasons he’s done well is the early detection. I know it’s brain cancer and breast cancer, but that key is early detection.”
The Cena-Komen partnership on the surface seems like an odd one, but they are a perfect match. Breast cancer is the most commonly diagnosed cancer, as well as the second-leading cause of cancer-related death among women in the U.S. And there are more than five million women who watch WWE programming each week.
“It’s very exciting for us to be partnered up with Susan G. Komen,” said Paul Levesque, the executive vice president of talent and live events, but better known as “Triple H” to the WWE universe. “The WWE and John Cena have such a large female fan base, so it’s important for us to support the people who have supported us for so long.”
And the people at Komen are not shy about explaining how this tag team was built.
“This all came together through John Cena,” said Ronni Cohen-Boyar, the executive director of Komen’s Massachusetts affiliate. “We’re wrestling with breast cancer, but John wanted to give back to his fans and he came to Komen. This is a great opportunity for us to reach out to people and help them take action.”
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Quick Quip: It’s no secret I’m not a fan of Cena’s in-ring work but his philanthropic work outside of the arena is phenomenal. I lost my grandmother to breast cancer and not many people know but I had my own cancer scare two years ago similar to the one Cena’s brother is fighting. Fortunately for me, my tumor was removed but unfortunately I will be undergoing surgery again this January to remove part of the tumor that has come back and the entirety of my right ear canal so hopefully it doesn’t happen again. Although it is mainly for prostate cancer, I do a lot work for the charity Movember, where men grow their most manly of mustaches during the month of November to raise funds for prostate cancer research. If you want to know more about it or want to become involved, feel free to email me at MHPulse@InsidePulse.com.